Can We Do It? Yes, But When … and How?

We’ve heard a lot of positive news lately about the rise of women – in the workforce, in corporate leadership, and in business ownership:

  • The recent Shriver Report, entitled “A Woman’s Nation Changes Everything,” marks the soon-to-occur occasion of women comprising half of the workforce in the United States,
  • The Center for Women’s Business Research states that a more complete accounting of the economic contribution of women-owned firms should go well beyond their revenues, and estimates that it could be as much as $3 trillion if the purchases of the firms, their employees and their suppliers are included, and
  • The Guardian Life Small Business Research Institute recently postulated that, by the year 2018, women-owned firms would account for as much as one-third of new jobs in the US.

Economist cover with Rosie
Most recently, the January 2nd issue of The Economist proudly displayed Rosie the Riveter on the cover, drawing attention to an article, headlined “Female power,” which boldly states that “the economic empowerment of women across the rich world is one of the most remarkable revolutions of the past 50 years.”

Progress has not been uniform, however, as the article correctly states. Developed economies have advanced farther than emerging economies, and – while there is more economic opportunity for women as workers, managers and owners – public policies, programmatic support and cultural views still present barriers to gender equality.

The fact that there is still a rather divided picture and point of view of the economic status of women need go no further than the article on the facing page of The Economist’s cover story. There, in stark contrast to the largely positive tone of “Female power” is the curmudgeonly Schumpeter column, entitled “Womenomics,” which blasts women business owners who want to lead their firms in a more interactive, idealistic, and nurturing manner as misguided. Schumpeter opines that “women would be well advised to ignore the siren voices of feminism,” concluding that “it would be a grave mistake to abandon old-fashioned meritocracy just at the time when it is turning to women’s advantage.”

Well, Womenable would say that if we all behaved ourselves, acted more lady-like and awaited the meritocracy to reward us for our good behavior, we’d be waiting a darn long time. The Schumpeter column admits this, saying that at the current rate of progress it would take 60 years for women to gain equal representation on the boards of the FTSE 100. Similarly, just 15% of board seats on Fortune 500 companies are held by women, and just 13.5% of executive officer positions in these companies are occupied by women. These shares have not risen significantly in recent years, leading Catalyst’s President and CEO Ilene Lang to state, ” The time is up for ‘give it time.'”

We agree. Why should women continue to wait for our turn – or, for that matter, lead and manage our businesses the way it has always been done? While Womenable fully subscribes to the slogan “We Can Do It!” we don’t feel that we’re quite at “We Did It!” yet. And, as to waiting for the meritocracy to reward us for our good behavior, we’d reply with another aphorism: “well-behaved women rarely make history.”

“Lipstick Entrepreneurs”? That’s SO Last Century

The article in the UK’s Sunday Times on 3 January began in a promising manner, referring to recent reports that 2010 will usher in the decade of the woman entrepreneur:

“‘A tenfold increase in the number of female CEOs in FTSE 100 companies!’, ‘Double the number of female MPs!’, ‘100% growth in women-owned start-ups!’ — these predictions come from the trendspotter Jeremy Baker, of ECSP Europe Business School.”

But the article’s headline? “Meet the lipstick entrepreneurs” – ugh! And where is the article placed? In the paper’s “Life & Style” section – double ugh!!

OK, so maybe this cheeky headline is just a nod to the title of a recent report from The Future Laboratory sponsored by Avon Products, but Womenable prefers the sentiments and styling of this shout out to the UK’s women business owners, which we likewise came across on the same date:

While Womenable frequently admires the UK’s cheeky monikers, such as “mind the gap,” we know that words matter. This recent headline – and the placement of the article in the Style section rather than in Business – speak volumes about why, despite policy efforts, women’s entrepreneurship in the UK still lags that in the US and in many other developed economies. C’mon Sunday Times, treat women business owners as the economic engine that they are, and don’t belittle the message of the article by slapping on a demeaning headline and placing it in the Style section. That’s so last century.