On the Importance of Roadmaps

“Alice came to a fork in the road. ‘Which road do I take?’ she asked.

‘Where do you want to go?’ responded the Cheshire Cat.

‘I don’t know,’ Alice answered.

‘Then,’ said the Cat, ‘it doesn’t matter.”

Lewis Carroll, Alice in Wonderland (1865)

road to futureOf course, when it comes to navigation, the road taken usually does matter – as it does in women’s enterprise development. That’s why the focus of this Womenable WED Brief is on roadmaps for women’s entrepreneurship. The occasion is the recent release of a report, A Roadmap for Promoting Women’s Economic Empowerment, from the United Nations Foundation and ExxonMobil. While the report has a development focus and some specific areas of emphasis (farming and youth), it does contain some good recommendations for women’s entrepreneurship writ large, such as the fact that access to capital alone will not advance the growth of women-owned firms, and that access to education alone (especially of the “primary level” variety) will likewise not lead to an increase in the number of women-owned wealth- and job-creating firms. Check out the report and other related information (such as some interesting videos) at womeneconroadmap.org.

As valuable as this roadmap report is, there are three other roadmaps for women’s enterprise development of note: the US-focused 2010 report from Quantum Leaps: A Roadmap to 2020: Fueling the Growth of Women’s Enterprise Development; the 2003 Canadian Prime Minister’s Task Force Report on Women Entrepreneurs; and the 2003 UK government’s Strategic Framework for Women’s Enterprise. All are available for your reference at Womenable’s Virtual Reference Shelf.

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