Google Joins the Women’s Enterprise Development Bandwagon … Cautiously

Large corporations are starting to trip over each other in the race to assist women entrepreneurs in developing economies (not that you’ll hear us complaining – far from it)! There’s Coke’s 5 x 20 program, Goldman Sachs’ 10,000 Women initiative, and Walmart’s Global Women’s Economic Empowerment Initiative.

Now jumping into the fray, with a pilot program in India, is Google. The new Women Entrepreneurs on the Web program is designed to help women business owners take their businesses online, and if it’s successful, watch for it to expand to other countries. A helping hand, or a play for global domination of the web? You decide – and keep watch for their expansion into other countries.

What are the blogmeisters saying? Read a few posts on, Fusible, and from Google India itself.

Find more about the program at or at the Cherie Blair Foundation for Women, which looks to be partnering on the mentoring aspects of the effort.