Celebrating women’s empowerment, and voicing protest – the growing power of video messaging
When women get together in many countries around the world, they sing songs of praise and protest. Indeed, song has bound together movements for generations – so why not the women’s movement? We made note of that a few years back, in one of our most popular and forwarded blogposts, “Womenabling Music: uniting cultures and empowering women through song,” and we have also shared historical videos of importance and interest to women’s economic empowerment advocates (such as those highlighted in our 1st quarter e-newsletter from 2011).
This year during Women’s History Month, we again turn our focus on song. First off, we wanted to make sure you get a chance to tap your toes to One Woman, which comes to us from UN Women; proceeds from song downloads will go to their good cause.
Secondly, there was a recent flashmob social media campaign to mark V Day – celebrated primarily as Valentine’s Day, but more recently used to call attention to the appalling fact that one out of three women (fully one billion women) will be the victims of violence during their lifetime. Under the One Billion Rising moniker (I love their tagline: 1 billion women violated is an atrocity; 1 billion women dancing is a revolution), thousands of local groups got together to perform – flashmob style in some cases – to the song “Break the Chain,” written to highlight the issue. Here’s one flashmob example of the performance of the song, from India:
And here’s the video that’s garnered the highest number of views on YouTube (over 172,000), from San Francisco:
Check out others at onebillionrising.org/livestream. And learn more about the song and the choreography HERE. These are just a few examples of the growing power of social media to deploy aural advocacy. Sing out, sisters!